With the bulk of the 2014 season behind us (at least in the Northern Hemisphere), I wanted to give you a quick summary of our progress so far:
We knew 2014 was going to be an extraordinary year when sometime in May our 2014 revenue-to-date exceeded total 2013 revenues! Revenue-to-date still tracks more than double compared to 2013, indicating a significant acceleration of our growth which was already very good in prior years. We think this reflects that the technology is entering a steeper part of the adoption curve, as well as the fact that Ranch Systems is increasingly viewed as a market leader in agricultural monitoring and control.
For the 2014 selling season we introduced the RS300 product line, our most important new product development since our founding. It gave us numerous benefits, most visibly the ability to expand units via the expansion cards , but more subtly through greatly increased processor and memory capacity that will enable us to keep the RS300 as our core product for a decade to come, providing important product stability. Another key product development was the addition of MODBUS support for devices like VFDs, pump controllers and PLCs, setting us up as an even more comprehensive automation platform for agriculture – both in the field and inside production buildings. On the software side we introduced our new interactive graphing feature, providing a range of more modern ways to visualize data, and pointing the way to our 2.0 software under development.
We added 2500 sq ft of production space early in the season, with 1250 more sq. ft of office added just now in September. We are now 18 people, up from 12 a year ago, and we are continuing to hire in all areas. We have ambitious goals for both development, manufacturing and customer service and support for 2015 — and great people is the key to all these areas.
To all our customers, partners and resellers: thank you for your trust!
To those get to join the Ranch Systems family: we look forward to welcoming you!